AGESTRONG

The BFN Story

The true story of Benefitnessnow

(now Agestrong Fitness) goes back to March 2017

Hello everyone,

We are Benjamin “Benji” Villalon and Claudia Villalon, the proud owners of Benefitnessnow. The story of our business dates back to March 2017, when we recognized a growing trend among many of Benji’s personal training clients: they struggled to make it to the gym. Prioritizing work, family, and their busy schedules, their health often took a backseat on their never-ending “to-do list.” Seeing this need, Benji made the leap to create Benefitnessnow, bringing personalized workouts directly to clients in the comfort of their homes, helping them transform their health and lives.

A little about us:

Benji has over 10 years of experience in the fitness industry. He has competed in two national bodybuilding competitions and understands firsthand what it takes to transform your body. He is also a certified holistic nutrition coach with a passion for creating tailored programs for busy parents and senior adults alike. Benji oversees our trainers, program development, and provides accountability for all our clients, guiding them to achieve their fitness goals.

 

Claudia, with 13 years of experience in small business, shares a deep interest in women’s fitness and the unique challenges that come with our ever-changing bodies. She enjoys developing programs specifically geared toward these challenges. Claudia handles our operations, marketing, and all things “Admin,” ensuring that everything runs smoothly behind the scenes.

Our philosophy is simple: anyone can work out anywhere, anytime, without needing access to a gym. We are your one-stop shop for all health and fitness needs, offering 45-minute personalized one-on-one personal training sessions. We carefully select highly qualified Personal Trainers who share our values and passion for helping others on their fitness journeys. Additionally, we provide customized online workout programs and nutrition plans to help you achieve exceptional fitness results while staying consistent and accountable.

 

We cherish every one of our clients, their stories, and their journeys. It is our privilege to walk alongside them, helping them build habits, gain strength, and reach their goals to truly transform their lives.

 

As we continue to grow and evolve, we’re excited to announce that Benefitnessnow is becoming Agestrong Fitness, with a renewed focus on serving active adults 50+. Join us on this journey to better health and fitness and experience the Agestrong Fitness difference!